Consistency is important for any brand, and video game playing YouTubers are no exception to that rule.
After working closely with Keralis and analyzing his current brand design, we worked to find something that better fit his aesthetic goals.
This brand redesign is a step away from the cartoony, illustrated, Minecraft theme previously in use, and instead focuses the brand on the future.
Because of the nature of video games, the logo maintains a playful perspective to preserve the attention of the current fanbase, while also appealing to to another generation of gamers.
Brand Strategy - Motion Design - Logo Design